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July 24, 2012

Here we are, deep into the summer of 2012 and yet the same question keeps raising its stubborn head, “Why do we need social media?  I made a website a while back, that should be enough, right?”

Well, uh, actually no.  Not nearly enough.

Here are a few things to ask yourself and your business.

  •  Can your customers find you on the web?
  • Are you in control of the message being delivered about your business?

Here’s a recent message I found posted on a local restaurant’s neglected Facebook wall:

“! was checking out your website on my phone (wanted to make reservations for dinner) but your site’s not mobile friendly, looks awful and loads so slow I finally gave up.”

Uh-oh. Sound even a little familiar?

  •  A lackluster website with outdated gizmos and bad-Mojo mobility?
  • A Facebook Page that looks like it was abandoned mid-sentence a couple of years ago?

The result?

You could be losing a lot of customers and business as a result. If your business website, Facebook and Twitter page appears neglected, or worse yet, abandoned it’s like saying to your customers that you just don’t care. Not very inviting, right?

I’m pretty sure that’s not the impression you’re trying to make.

With the average Facebook user spending over 400 minutes a month on the site, why would you put your business on the back burner?  Why wouldn’t you want to use social media to your advantage?


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